Our clients are riding the amplified waves of success created by the convergence of uncommon strategic thought and relevant engaging creative.
Categories: Confection, Retail Brands: Mike & Ike, Hot Tamales, Peeps, Peanut Chews, Peep & Company Retail Outlet
Scope: United States and Canada
Agency Responsibilities:
Long-term strategy planning, Annual brand planning, in-market execution
Consumer promotion
Trade promotion
Digital marketing included branded websites
Social media
Live events/experiential
Brand Identity
Merchandise development
Broadcast advertising
Results: Brands on which the agency has worked have realized double-digit growth since our partnership began in 2007.
Categories: Writing Instruments
Brands: Pilot Pen franchise, Frixion Ball, Frixion Light
Scope: United States
Agency Responsibilities:
Annual brand planning, in-market execution
Consumer promotion
Trade promotion
Digital marketing including branded website
Social media
Live events/experiential
Video production
Results: Frixion Ball is the number one category introduction in 2008. Frixion Light is the number one category introduction in 2009. Brand awareness and key tracking measures have achieved 127% of goal since our partnership began.
Categories: Shave, Shave Preparation, Sun Care, Feminine Care, Infant Care, Anti-bacterial, New Business development
Brands: Schick Intuition, Schick Quattro, Schick Quattro for Women, Schick Xtreme 3, Schick ST, Edge, Skintimate, Hawaiian Tropic, Banana Boat, Playtex Sport, Playtex Gentle Glide, Playtex Baby, Wet Ones, Playtex Gloves
Scope: United States
Agency Responsibilities:
Long-term strategy planning, Annual brand planning, in-market execution, Customer Marketing Planning, Development, and Execution
Consumer promotion
Trade promotion
Digital marketing included branded websites
Social media
Live events/experiential
Customer Marketing/Account Specific Marketing
Shopper Marketing
Partnership Marketing
Results: Energizer Personal Care has grown 400%+ since AMGi was retained as Agency of Record in 2003. All new initiatives have surpassed business objectives. Agency responsibilities have increase each year since our partnership began.