We are born from a foundation of strategic thinkers and problem–solvers who listen to your needs and understand your challenges. We know brands. We are fast, focused and results-driven. There is nothing typical about us. We are a collection of fashionistas and foodies, techies and athletes, road warriors and adventure seekers – each one of us bringing our own POV, strengths and insights. We have been trained by the best in the business, sitting in client chairs for a considerable part of our careers. While personalities differ, we unite through our unyielding passion for marketing.
At Group DIG we wear our different hats proudly to truly make a difference for your business.
We are first and foremost strategic thinkers. Whether it’s identifying the impact of price changes on consumer value perception or developing a new channel strategy, we understand your business from the inside out. We’ve helped revive old equities and developed product roadmaps for completely new businesses. No part of strategy is foreign to us.
Every brand has a story waiting to be written; waiting to be told. At Group DIG, we work with our brand partners to craft that story. We take an idea and shape, refine and fine-tune until we have perfected a final product. A meaningful story. One that resonates with consumers and encourages them to engage, interact and share. We believe that when a story is well told, people listen. Let us be the storytellers for your brand.
Our extensive experience in all channels (brick and mortar, online, DTC, etc.) provides us with a deep understanding of what drives today’s shopper. Sound strategy built on shopper insights along with executional know-how enable us to not only take advantage of consumer behavior but also actively take part in shaping it.
Many brands require in-year, immediate ROI. With a top to bottom understanding of your business and its goals, we create promotional plans that fit your needs and execute flawlessly in market. Whether we borrow equity through a relevant property or create impactful merchandising at shelf, recognizing the importance of promotion to garner support, build a loyal consumer base and ultimately drive sales is a Group DIG specialty.
At Group DIG, we are creative problem solvers. Creative is a visual translation of a brand’s strategy and essence. Combining creativity, communication and collaboration to develop a powerful brand presence and expressing this through digital, video, audio, photography, illustration and copy…we bring your brand story to life.
To have an impact in today’s crowded and fast paced digital world, we recognize you need the most relevant understanding and insight into consumer practices and emerging technologies. Cultivated, nourished and organic content is best received when relevant to (and oftentimes generated by) the consumer. Group DIG utilizes Digital and Public Relations to work hand in hand to drive presence across branded platforms. Through aggressive outreach create sustainable connections for you.
“Experiential” has become a buzzword. Group DIG takes a holistic approach to consumer engagement, and we create smarter experiences regardless of duration or location. Understanding your business need drives the activity, the interaction, and the spend. We are dedicated to creating programs that drive brand relevance, consumer interest and most importantly, results.